E-Commerce, Website Enhancement, Search Engine Marketing, Social Networking, Blogging, Blog Marketing & Advertising Workshop
June 1: Creating an eStore (Stand-Alone, Portal, Social Network based) & Accepting Payments Online (17 slots available, 1 slot taken)
This
hands-on workshop will help the participant plan and put up an eStore
whether as an independent site, part of a portal, or hosted in a social
network.
They will also be introduced to the largest affiliate program online (Amazon.com) and set-up an actual eStore.
Identify niche positioning for products and services that you'll sell, target customers, buying frequency and motivation.
Competition analysis
Features list (prioritization)
Product pricing
Delivery options
Content plan
eStore Creation using Amazon aStore, social networks, stand-alone, portal
3:00 - 5:00 Accepting Payments Online Through Credit Card, Paypal, and Mobile Phone
This
hands-on workshop will discuss tips and techniques to get your site to
the top of search engine rankings (e.g. Google, Yahoo, and MSN) and
stay there. It will also teach participants how to write web content
that is useful and attractive for its target audience to attain search
engine rankings.
On-page Optimization 1o1
Introduction to Search Engine Marketing / Search Engine Optimization
Identify niche positioning for products and services that you'll sell, target customers, buying frequency and motivation.
Keywords discovery, attractiveness analysis, and implementation.
How search engines process information as it crawls websites.
Improving your website structure and navigation.
Improving your website page titles, description, menus, body text, other assets, and good content (on-page optimization)
Web Content and SEO Writing Workshop
How the Internet user reads online
Web writing techniques to persuade customers and readers to trust, get in touch, buy, subscribe or read more
SEO writing skills to:
Inform search engines what your site is about.
Push your article and website to a high position on search results.
Encourage target readers to click on the links.
Connects with your readers once they reach your website.
Writing effective newsletters, blogs, Web 2.0 content, among others
Encourage readers to subscribe to your website content updates.
Off-page optimization 101
Getting
your website linked through directory submissions, article writing,
online press releases, and social media/networking tools. (off-page
optimization)
Introduction to paid advertising programs.
Tracking and fine tuning your website.
June 3: Improving Website Performance and Navigation (16 slots available, 2 slot taken)
This
hands-on workshop allows participants to evaluate the performance and
structure of their websites and how it can be improved.
This
hands-on workshop will help the participant go through the process of
creating a blog, configure it for personalization, discuss blog ethics,
developing content, and letting the world know that your blog exist. It
will also tackle how blogging can be used to promote a company's
products and services. It will also look into the various ways that
blogs can be monetized and make it self-sustaining.
Get Paid to Blog by Joining Blog or Content Network
Joining Advertising Programs
banner ads
text link ads
advertorials
paid post
Joining Affiliate Programs
Sell products or service through the blog
June 5: Social Network Marketing & Advertising (17 slots available, 1 slot taken)
This
hands-on workshop will tackle how to use the top social networking
sites as a tool to promote your products, services, and website.
Introduction to Social Networking
Top social networking sites in the Philippines
Using social networks to promote yourself
Improving your profile
The power of tags
Using social networks to promote your company
Creating groups
Creating fan pages
Uploading photos
Uploading videos
Disseminating updates
Advertising in social networks
Audience targeting
Ad campaign text
Monitoring results
Creating a Social Networking Strategy
June 6: Internet & Blog Marketing & Advertising (16 slots available, 2 slots taken)
This
hands-on workshop will look into various ways that blogs can be tap as
a medium to reach out to target market segments as a new advertising
and marketing alternative.
Blog Marketing
Tapping Blogs to Create Buzz (events, give-aways, promo)
Tapping Bloggers for Insight and Feedback (alerts)
Identifying target blogs
Internet & Blog Advertising
Direct advertising
3rd party banner or text ads (Google AdWords & other sites)
Paid reviews
Paid features
Identifying target blogs and websites
Blog Advertising Campaign Plan and Actual Hands-on
Product, Service, or Website to Promote
Keywords or keyphrases identification
Registration in a blog advertising marketplace for blog post & site-wide linking
Blog selection
Campaign placement: blog post and site-wide links
Monitoring of output
Joining the Internet & Blog Advertising Specialist Program
She
has published 14 research reports tackling Internet, e-commerce, online
banking, IT manpower, outsourcing, mobile phone usage, IT adoption
developments in the country.
She regularly conducts training
on e-learning, e-mail marketing, Internet advertising, blogging, online
payment, website marketing, e-commerce project planning, software
process improvement, requirements management, and software project
management.
She rendered consulting work from May
2005 to June 2007, functioning as executive director, to the
Congressional Oversight Committee for the E-Commerce that resulted to
the release of Data Privacy Guidelines (DTI DAO 8), SME-FIT ( S.B.
Corp.), Consumer Protection on Electronic Banking (BSP Circular 542),
Procurement Eligibility Amendment (GPBB 07-2006), E-Payment and
Collection System in Government (DTI-DOF Joint DAO #2), NTC Data Log
Retention Circular, and NTC Consumer Protection Guidelines.
Schedule: June 1 to 6, 2009
Time: 9:00 am to 5:00 pm
Venue: Netopia Internet Cafe, Ground Floor Greenbelt 1, Legaspi Street, Makati City
Register 1 participant + 1 free promo: Php 5,000 per day (Exclusive of VAT)
Course
fee is inclusive of handouts and certificate only. No food will be served at the training. Please make
all checks payable to Posh Marketing
Services.
For training registration, please register here. For
other details, please call Joniel Rocio at 974-5653 or 0920-9826837or
0922-8583538 or email jrocio@poshmarketingservices.com.
Cancellation
of registration should be made seven working-days before the training date.
Otherwise, 50% of the training fee shall be charged. No show during
the training shall be charged 100% of the training fee.
Please join our 2010 Training Requirements Survey, click here.
